Unlock your passions,
craft your friendship circle
š Ongoing Project | š§© Based with AI Personality Test | Role: User Researcher & Product Designer
Social Networking & Lifestyle App
INTRODUCTION (what is it?)
HobHub is an app where users can discover hobbies that match their personality. With a user-friendly interface and a smart matching system, exploring and connecting within the community is easy.
Users can share their passions and build meaningful connections seamlessly. HobHub is crafted to simplify discovering hobbies and connecting with like-minded individuals.
PROBLEM STATEMENT (why is it important?)
Amid today's rapid-paced lifestyle, individuals often face the challenge of discovering hobbies that authentically align with their personalities and seamlessly integrate into their daily routines.
Existing applications in this space frequently fall short in personalizing the user experience, resulting in a lackluster journey that not only diminishes excitement but also complicates connecting with one's interests and like-minded individuals.
This gap in personalized hobby discovery and community building leaves many feeling disconnected and underserved in pursuing meaningful and fulfilling leisure activities.
TARGET AUDIENCE:
HobHub is designed for individuals aged 25-40 who are immersed in the fast-paced rhythm of modern life. This diverse demographic includes young professionals, parents, and students, all facing the challenge of finding harmony between work, personal obligations, and relaxation.
Our focus extends to vibrant urban centers teeming with tech-savvy and culturally diverse communities. Whether you are a student exploring the streets of New York City, a bustling professional in the heart of London, or a parent juggling myriad responsibilities, HobHub is dedicated to providing tailored hobbies and connections that seamlessly match your lifestyle and location.
FIRST INTERFACE IDEATION
After defining our first objectives and goals, my team and I put ourselves to work on the first phase of the HobHub interface. To maintain a simple design, we collaborated in Figma, focusing on adding the most important features necessary for the initial release. We emphasized clarity, ease of use, and intuitive navigation. By prioritizing essential elements and avoiding clutter, we aimed to create a user-friendly experience.
In Figma, we iteratively refined the interface, ensuring that each component served a purpose and contributed to the overall user experience. We paid close attention to layout, typography, color schemes, and iconography to maintain consistency and coherence across the platform.
Throughout the design process, collaboration in Figma facilitated seamless communication among team members, enabling us to iterate quickly and incorporate feedback effectively. By maintaining a simple yet functional design approach, we aimed to create an interface that resonates with users and fulfills their needs efficiently.
NEXT STEPS
More Research, More Features, and More User Research
In our pursuit to develop the HobHub interface, simplicity and user-centricity were our guiding principles. Leveraging insights from "The Mom Test," we conducted thorough user research to understand the genuine needs and pain points of our target audience. Collaborating seamlessly in Figma, we crafted a minimalist yet intuitive interface, prioritizing essential features while preparing for A/B testing to ensure effectiveness across diverse user backgrounds. Throughout the iterative design process, we remained dedicated to validating assumptions through real user feedback, resulting in an interface that not only resonated with users but also fostered engagement and satisfaction.
Second Wireframe Ideation
After an initial phase of research and user interviews, we have crafted a more concrete iteration of HobHub. Throughout the design process, we remained steadfast in our commitment to user-centricity, continuously validating our assumptions through real conversations with users. By prioritizing user feedback, we iteratively refined the interface, ensuring that each design element served a tangible purpose and resonated with our target audience. Ideation sessions fueled by insights from user research sparked innovation, leading to the development of new features that addressed genuine user pain points and added significant value to the platform. Our focus remains on continuously enhancing our understanding of users and how they engage with hobbies. Concurrently, we have gathered various aspects for potential inclusion in the app.
