SOMOS UNO EN TRIBU
Holistic and Personal growth media account, looking to integrate new people for a 6-month workshop, where unity and the value of “family” were the primordial characteristics of this account.
📌 Rebranding Project | Social Media Management | Content Creation
📍 Miami, FL
Making it stand out:
More than a regular workshop, Somos Tribu acts for those who want to be part of a community searching for solutions and getting ahead on a better and spiritual life. They were looking for a responsive and versatile design and content creation so I developed an interesting concept where the “feather” and the 3 other icons would be the representation of each integrity and virtue for the holistic group
MEN & WOMAN
When creating the logo of the feather, I started by researching different types of feathers and their cultural meanings. Feathers have been used in many cultures as symbols of spirituality, freedom, and power. At first, I wanted to transmit the message of equality of emotions, freedom, and unity, giving the result of an icon that represents the primordial parts of the holistic group, the conjunction of men and women in the same place.
After that, the other 3 symbols came along to represent the virtues and areas of work for the holistic group: spirituality, inner child, and family union. Each one of them helped to facilitate the identification of content and messages shared through social media platforms.
The rebranding took 3 whole weeks, where first it prioritized the comprehension of the mission and goals of the brand/company and had 5 complete revisions before launching the official visual image. For the cooperative work and daily relation between client and designer, it was used “Notion” as the platform to share the work ahead and set virtual meetings for future revisions. The project management for social media platforms and PR lasted 1 year and a half.
Social Media Strategy
👈🏻 FROM THIS
TO THIS👉🏻
Throughout the year and a half, the Instagram account has undergone a complete transformation, from an unorganized feed and lack of clear message to a structured content plan with a concrete mission. With a focus on delivering relevant and engaging content to their audience, the account has shifted their strategy to highlight positive messaging and promote a vibrant, colorful aesthetic. This new approach has resonated with their followers, resulting in increased engagement and a growing following. By adopting a thoughtful and strategic approach to their content creation, the Instagram account has successfully evolved from a scattered presence to a powerful online voice with a clear message and purpose.